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Pixel Compress vs TinyPNG for HubSpot Image Optimization

Franco Valentino |

Optimizing images in HubSpot improves page speed, SEO, and user experience. Pixel Compress offers fully automated, native HubSpot integration, while TinyPNG provides versatile external compression with a robust API. This article compares their features to help HubSpot marketers choose the right tool.

What are Pixel Compress and TinyPNG?

  • Pixel Compress is a HubSpot marketplace app that installs directly into your portal and automatically compresses images on upload, with backups and reporting inside of your HubSpot Dashboard.

  • TinyPNG is a standalone web service specializing in JPEG and PNG compression via smart lossy algorithms; it also supports WebP output and offers a developer API for integration.

How do they integrate with HubSpot workflows?

  • Pixel Compress

    • Native HubSpot app—appears under Settings > Integrations > Connected Apps upon installation.

    • Automatically optimizes new uploads and can batch-process historical images.

    • Real-time compression reports in the HubSpot dashboard2.

  • TinyPNG

    • No native HubSpot app; optimize images before uploading or via custom API calls.

    • Offers a RESTful API that can be scripted into HubSpot CMS or workflows.

    • Third-party HubSpot extensions may leverage its API.

Which file formats do they support?

Tool Supported Formats Future Support
Pixel Compress JPG, JPEG, PNG, SVG, BMP, ICO GIF & video formats
TinyPNG PNG, JPEG (including animated PNGs), WebP Unknown
 


What compression rates can you expect?

  • TinyPNG smart lossy compression typically reduces file size by 50–80% while preserving visual quality.

  • Pixel Compress uses format-specific algorithms to achieve 20-90% reduction, automatically balancing quality and size.


How do their pricing structures compare?

Plan Type Pixel Compress TinyPNG*
Free Tier Up to 50 images (lifetime) Up to 500 images/month
Mid-Tier / Pro $30 USD/month for unlimited compressions $25 USD/year for 10 000 images
Enterprise / Agency From $600 USD/month Custom plans via API subscription
*TinyPNG pricing sourced from public API documentation.    
 


Automation & Team Collaboration

  • Pixel Compress runs fully automated in the background with zero manual steps. All team members benefit from real-time, consistent optimization2.

  • TinyPNG requires manual uploads or custom API integration scripts; offers team access via shared API keys but less in-portal collaboration.


Impact on HubSpot Page Speed & SEO

Both tools improve Core Web Vitals by shrinking image payloads:

  • Pixel Compress ensures every image in your HubSpot portal is optimized without extra steps, boosting page loads consistently.

  • TinyPNG-compressed images load faster than originals, but require pre-upload processing.


Which tool should HubSpot marketers choose?

Use Pixel Compress if you:

  • Want native HubSpot integration and zero-touch automation.

  • Need real-time reporting, backups, and billing statements within your portal.

  • Prefer a predictable flat monthly fee for unlimited images.

Use TinyPNG if you:

  • Already have an established pre-upload workflow or custom API needs.

  • Require compression for non-HubSpot assets (e.g., external sites).

  • Need a generous free tier or annual pricing model.


Best Practices for Either Tool

  • Optimize before uploading to avoid redundant processing.

  • Use descriptive filenames and alt text for SEO.

  • Test compressed images on mobile devices to ensure acceptable quality.

  • Consider WebP for modern browsers with JPEG/PNG fallbacks.

Start with Pixel Compress’s free HubSpot app to experience seamless, automated optimization. 

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