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Pixel Compress vs TinyPNG for HubSpot Image Optimization

Franco Valentino
Franco Valentino

Optimizing images in HubSpot improves page speed, SEO, and user experience. Pixel Compress offers fully automated, native HubSpot integration, while TinyPNG provides versatile external compression with a robust API. This article compares their features to help HubSpot marketers choose the right tool.

What are Pixel Compress and TinyPNG?

  • Pixel Compress is a HubSpot marketplace app that installs directly into your portal and automatically compresses images on upload, with backups and reporting inside of your HubSpot Dashboard.

  • TinyPNG is a standalone web service specializing in JPEG and PNG compression via smart lossy algorithms; it also supports WebP output and offers a developer API for integration.

How do they integrate with HubSpot workflows?

  • Pixel Compress

    • Native HubSpot app—appears under Settings > Integrations > Connected Apps upon installation.

    • Automatically optimizes new uploads and can batch-process historical images.

    • Real-time compression reports in the HubSpot dashboard2.

  • TinyPNG

    • No native HubSpot app; optimize images before uploading or via custom API calls.

    • Offers a RESTful API that can be scripted into HubSpot CMS or workflows.

    • Third-party HubSpot extensions may leverage its API.

Which file formats do they support?

Tool Supported Formats Future Support
Pixel Compress JPG, JPEG, PNG, SVG, BMP, ICO GIF & video formats
TinyPNG PNG, JPEG (including animated PNGs), WebP Unknown
 


What compression rates can you expect?

  • TinyPNG smart lossy compression typically reduces file size by 50–80% while preserving visual quality.

  • Pixel Compress uses format-specific algorithms to achieve 20-90% reduction, automatically balancing quality and size.


How do their pricing structures compare?

Plan Type Pixel Compress TinyPNG*
Free Tier Up to 50 images (lifetime) Up to 500 images/month
Mid-Tier / Pro $30 USD/month for unlimited compressions $25 USD/year for 10 000 images
Enterprise / Agency From $600 USD/month Custom plans via API subscription
*TinyPNG pricing sourced from public API documentation.    
 


Automation & Team Collaboration

  • Pixel Compress runs fully automated in the background with zero manual steps. All team members benefit from real-time, consistent optimization2.

  • TinyPNG requires manual uploads or custom API integration scripts; offers team access via shared API keys but less in-portal collaboration.


Impact on HubSpot Page Speed & SEO

Both tools improve Core Web Vitals by shrinking image payloads:

  • Pixel Compress ensures every image in your HubSpot portal is optimized without extra steps, boosting page loads consistently.

  • TinyPNG-compressed images load faster than originals, but require pre-upload processing.


Which tool should HubSpot marketers choose?

Use Pixel Compress if you:

  • Want native HubSpot integration and zero-touch automation.

  • Need real-time reporting, backups, and billing statements within your portal.

  • Prefer a predictable flat monthly fee for unlimited images.

Use TinyPNG if you:

  • Already have an established pre-upload workflow or custom API needs.

  • Require compression for non-HubSpot assets (e.g., external sites).

  • Need a generous free tier or annual pricing model.


Best Practices for Either Tool

  • Optimize before uploading to avoid redundant processing.

  • Use descriptive filenames and alt text for SEO.

  • Test compressed images on mobile devices to ensure acceptable quality.

  • Consider WebP for modern browsers with JPEG/PNG fallbacks.

Start with Pixel Compress’s free HubSpot app to experience seamless, automated optimization. 

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